How to navigate TikTok data with video listening
Today’s internet culture isn’t driven by text — it’s shaped by videos, memes, and subtle visual cues. These carry more meaning than any written caption. So, analysing metadata might only show you half the story! In order to truly understand a social landscape like TikTok and its nuances, one must deep dive into the video content itself to uncover deeper cultural insights.
This session is curated to bridge this gap between social video listening and cultural intelligence, using Exolyt to identify and decode community-specific trends, including micro-movements and bigger behavioural shifts across popular segments like BookTok, GameTok, and BeautyTok, with our data scientist, Tigran, and cultural and brand strategist, Kim.
What's on the agenda:
This session was curated to give you a better understanding of how to analyse video content for more context and nuances, and spot and uncover cultural or niche insights. Explore:
👉 Video content analysis: What, Why, and How
👉 Exolyt Capabilities: Detecting Signals & Video Clusters
👉 Social Video Listening vs. Traditional Social Listening
👉 Capturing Cultural Insights from TikTok Communities:
BookTok, GameTok, BeautyTok
Session details:
- Presented by: Exolyt's Senior Data Scientist, Tigran Khachatryan and partner and social media and cultural strategist, Kim Townend,
- Location: YMS (Youth Marketing Strategy Summit) London
- Language: English (with Subtitles)
ابدأ باستخدام ميزة الاستماع الاجتماعي على TikTok
قم بجدولة عرض توضيحي لاكتشاف إمكانيات منصة Exolyt، أو ابدأ بإصدار تجريبي مجاني للحصول على تجربة غامرة مباشرة.
