👉 Trends vs. Fads – how to tell the difference between fleeting viral moments and meaningful cultural signals

👉 Why context matters – how micro-cultures, symbols, and cultural codes give meaning to trends

👉 The TikTok Speeds of Culture framework – a practical lens for understanding cultural momentum online

👉 Digital ethnography in practice – tools, methods, and examples for decoding TikTok culture

This webinar is presented by social intelligence expert, digital ethnographer, and trendspotter Marek Tobota, founder of Data Tribe, a Warsaw-based strategy and research boutique. Marek has extensive experience in marketing and PR and is constantly seeking new ways to conduct qualitative research on the Internet. To learn more about Marek and his work, connect with him directly on LinkedIn.