确定吸引关注的主题、内容和主题标签,并调整您的品牌叙事,以保持相关性并提高受众参与度
通过深入了解新的目标群体和利基市场的偏好、参与模式和情绪,发现新的目标群体和利基市场
根据市场趋势和看法将您的绩效与行业标准进行比较,以确定需要改进的领域
Exolyt 使您能够分析竞争对手,深入了解其内容、参与度和受众。研究行业利基和基准绩效,以确定市场差距、完善策略并吸引受众注意力。
行业基准
竞争对手监控
品牌比较
深入了解观众对话,探索他们对您感兴趣的利基主题的看法,或进一步了解谁在谈论该话题、在哪里谈论以及如何谈论。获取有关相关主题的建议并扩展您对此事的理解。
观众洞察
情绪分析
新兴话题
访问大量历史数据,并有权做出数据驱动的决策,以保持领先地位。识别新兴趋势、流行主题或主题标签,以利用引人注目的内容来推动叙事,从而提高参与度。
热门标签
针对特定国家/地区的见解
病毒式内容
Get a comprehensive overview of the influencer marketing landscape in 2023, along with insights into the TikTok platform to know how it can enhance the effectiveness of your influencer campaigns
Discover key differences between social monitoring and social listening to level up your brand's online reputation and social media management strategy
TikTok has a treasure trove of valuable consumer insights. Here's why you should move past prejudices and start investing in TikTok social listening today!
Explore the potential benefits of investing in social monitoring and social listening and get an insight into the best practices for each and the steps to consider.