●    Exolyt enabled faster and more reliable tracking of brand mentions and trends on TikTok.

●    Real-time monitoring allowed for quick adjustments to keep strategies relevant.

●    The ability to track multiple hashtags helped identify a wider range of content.

●    Clear metrics made it easier to index and quantify TikTok performance and success.

The team at Falls+Partners sought a solution to efficiently discover, track, and index a wide range of TikTok videos across various categories, focusing on topics, brands, or products relevant to their clients. This need arose because each of Falls+Partners’ strategies and executions is uniquely tailored to meet the specific goals and business objectives of each client. To craft these bespoke models, it was essential to gain a deeper understanding of the client’s intrinsic values and market position, which is why engaging with dynamic social communities like TikTok became crucial.

By leveraging TikTok’s rich, real-time cultural data, Falls+Partners could ensure their approach remained closely aligned with the evolving trends and sentiments of their target audiences.

The requirement by the team at Fall+Partners involved:

• Efficient Discovery and Tracking: Falls+Partners needed a way to discover and track TikTok videos across multiple categories, from topics to brands and products. This required an advanced indexing system capable of organising large amounts of dynamic content.
• Extracting Relevant Insights: Given TikTok’s vast amount of content, identifying videos that were truly relevant to clients’ specific needs—such as emerging trends, brand mentions, or niche conversations—was an ongoing challenge.
• Real-Time Monitoring and Measuring: TikTok’s rapid content turnover made it challenging to monitor and measure the effectiveness of strategies in real time. The team needed to track ongoing trends, audience engagement, and performance to ensure the results aligned with client expectations and adjust strategies accordingly.

Exolyt helped Falls+Partners tackle the challenges of indexing and discovering TikTok videos that were relevant to their clients' unique goals. With the ability to search across multiple hashtags, Falls+Partners could now explore a broader range of topics, brands, and products, allowing them to quickly uncover more relevant content than ever before. 

This solution not only saved time but also provided a more reliable way to track and measure success. By tracking these videos in real time, Falls+Partners could easily quantify TikTok's impact, which was crucial for creating bespoke strategies that aligned with their clients’ dynamic needs.

The ease and accuracy with which they could monitor trends and extract meaningful insights allowed Falls+Partners to adjust their approaches on the fly, ensuring that their strategies stayed ahead of rapidly changing trends in a way that other methods couldn’t offer.

Powered by Exolyt Falls+Partners was able to:

• Enhance Tracking of Mentions: Exolyt enabled Falls+Partners to stay on top of product and service mentions across TikTok, ensuring their brand remained visible and relevant in the dynamic social space.
• Expanded Topic and Trend Monitoring: Beyond tracking brand mentions, Falls+Partners monitored specific topics and emerging trends, allowing them to stay ahead of consumer interests and adjust content accordingly.
• Quantifiable Success: Exolyt provided reliable metrics for tracking TikTok performance, making it easier for Falls+Partners to quantify the success of their social media strategies and adjust them in real time.

By keeping up with trending topics, real-time data, and insights, Falls+Partners ensured their content remained aligned with consumer interests, helping them maintain relevance in a fast-changing digital landscape.