Exolyt supports Influence Marketing Strategy Consultancy with holistic TikTok analytics
Customer Overview
Falls+Partners is an influence marketing strategy consultancy that aims to fill a void in the influencer marketing landscape by moving clients beyond the checkbox, post-for-impressions approach and into the realm of creative strategies to produce actual influence. The company was founded in 2022, and its strategies and concepts are driven by Jason Falls, named one of the Top Pioneers in Influencer Marketing by Talking Influence.
Key Highlights
● Exolyt enabled faster and more reliable tracking of brand mentions and trends on TikTok.
● Real-time monitoring allowed for quick adjustments to keep strategies relevant.
● The ability to track multiple hashtags helped identify a wider range of content.
● Clear metrics made it easier to index and quantify TikTok performance and success.
Needs
The team at Falls+Partners sought a solution to efficiently discover, track, and index a wide range of TikTok videos across various categories, focusing on topics, brands, or products relevant to their clients. This need arose because each of Falls+Partners’ strategies and executions is uniquely tailored to meet the specific goals and business objectives of each client. To craft these bespoke models, it was essential to gain a deeper understanding of the client’s intrinsic values and market position, which is why engaging with dynamic social communities like TikTok became crucial.
By leveraging TikTok’s rich, real-time cultural data, Falls+Partners could ensure their approach remained closely aligned with the evolving trends and sentiments of their target audiences.
Challenges
The requirement by the team at Fall+Partners involved:
- Efficient Discovery and Tracking: Falls+Partners needed a way to discover and track TikTok videos across multiple categories, from topics to brands and products. This required an advanced indexing system capable of organising large amounts of dynamic content.
- Extracting Relevant Insights: Given TikTok’s vast amount of content, identifying videos that were truly relevant to clients’ specific needs—such as emerging trends, brand mentions, or niche conversations—was an ongoing challenge.
- Real-Time Monitoring and Measuring: TikTok’s rapid content turnover made it challenging to monitor and measure the effectiveness of strategies in real time. The team needed to track ongoing trends, audience engagement, and performance to ensure the results aligned with client expectations and adjust strategies accordingly.
Solución
Exolyt helped Falls+Partners tackle the challenges of indexing and discovering TikTok videos that were relevant to their clients' unique goals. With the ability to search across multiple hashtags, Falls+Partners could now explore a broader range of topics, brands, and products, allowing them to quickly uncover more relevant content than ever before.
Esta solución no solo ahorró tiempo, sino que también proporcionó una forma más fiable de rastrear y medir el éxito. Al rastrear estos videos en tiempo real, Falls+Partners pudo cuantificar fácilmente el impacto de TikTok, lo cual fue crucial para crear estrategias personalizadas que se alinearan con las necesidades dinámicas de sus clientes.
La facilidad y precisión con las que podían monitorear las tendencias y extraer información valiosa permitió a Falls+Partners ajustar sus estrategias sobre la marcha, asegurando que se mantuvieran a la vanguardia de las tendencias en rápido cambio, algo que otros métodos no podían ofrecer.
Exolyt es la mejor herramienta que he usado para indexar y rastrear videos de TikTok. Es excelente.
Jason Falls
Principal | Director
Resultados
Gracias a Exolyt, Falls+Partners pudo:
- Mejorar el Seguimiento de Menciones: Exolyt permitió a Falls+Partners estar al tanto de las menciones de productos y servicios en TikTok, asegurando que su marca permaneciera visible y relevante en el dinámico espacio social.
- Monitoreo Ampliado de Temas y Tendencias: Más allá de rastrear las menciones de marca, Falls+Partners monitoreó temas específicos y tendencias emergentes, lo que les permitió adelantarse a los intereses del consumidor y ajustar el contenido en consecuencia.
- Éxito Cuantificable: Exolyt proporcionó métricas fiables para rastrear el rendimiento en TikTok, lo que facilitó a Falls+Partners cuantificar el éxito de sus estrategias de redes sociales y ajustarlas en tiempo real.
Al mantenerse al día con los temas en tendencia, los datos en tiempo real y las perspectivas, Falls+Partners se aseguró de que su contenido permaneciera alineado con los intereses del consumidor, ayudándolos a mantener la relevancia en un panorama digital en constante cambio.
