Exolyt은 총체적인 TikTok 분석을 통해 인플루언서 마케팅 전략 컨설팅을 지원합니다.

Falls+Partners

고객 개요

Falls+Partners는 체크박스 확인이나 노출수만을 위한 게시물 발행 방식에서 벗어나, 실질적인 영향력을 창출하는 창의적인 전략을 통해 인플루언서 마케팅 시장의 간극을 채우고자 하는 인플루언서 마케팅 전략 컨설팅 회사입니다. 이 회사는 2022년에 설립되었으며, Talking Influence에 의해 인플루언서 마케팅 분야의 최고 개척자 중 한 명으로 선정된 Jason Falls가 전략 및 개념을 주도하고 있습니다.

지역
Kentucky, USA    
산업
Marketing Services
직원 수
2-10

Key Highlights

● Exolyt은 TikTok에서 브랜드 언급 및 트렌드를 더 빠르고 안정적으로 추적할 수 있도록 지원했습니다.

● 실시간 모니터링을 통해 전략의 관련성을 유지하기 위한 신속한 조정이 가능했습니다.

● 여러 해시태그를 추적하는 기능은 더 광범위한 콘텐츠를 식별하는 데 도움이 되었습니다.

● 명확한 지표를 통해 TikTok 성과 및 성공을 쉽게 색인화하고 정량화할 수 있었습니다.

Needs

The team at Falls+Partners sought a solution to efficiently discover, track, and index a wide range of TikTok videos across various categories, focusing on topics, brands, or products relevant to their clients. This need arose because each of Falls+Partners’ strategies and executions is uniquely tailored to meet the specific goals and business objectives of each client. To craft these bespoke models, it was essential to gain a deeper understanding of the client’s intrinsic values and market position, which is why engaging with dynamic social communities like TikTok became crucial.

By leveraging TikTok’s rich, real-time cultural data, Falls+Partners could ensure their approach remained closely aligned with the evolving trends and sentiments of their target audiences.

Challenges

The requirement by the team at Fall+Partners involved:

  • Efficient Discovery and Tracking: Falls+Partners needed a way to discover and track TikTok videos across multiple categories, from topics to brands and products. This required an advanced indexing system capable of organising large amounts of dynamic content.
  • Extracting Relevant Insights: Given TikTok’s vast amount of content, identifying videos that were truly relevant to clients’ specific needs—such as emerging trends, brand mentions, or niche conversations—was an ongoing challenge.
  • Real-Time Monitoring and Measuring: TikTok’s rapid content turnover made it challenging to monitor and measure the effectiveness of strategies in real time. The team needed to track ongoing trends, audience engagement, and performance to ensure the results aligned with client expectations and adjust strategies accordingly.

Solution

Exolyt helped Falls+Partners tackle the challenges of indexing and discovering TikTok videos that were relevant to their clients' unique goals. With the ability to search across multiple hashtags, Falls+Partners could now explore a broader range of topics, brands, and products, allowing them to quickly uncover more relevant content than ever before. 

This solution not only saved time but also provided a more reliable way to track and measure success. By tracking these videos in real time, Falls+Partners could easily quantify TikTok's impact, which was crucial for creating bespoke strategies that aligned with their clients’ dynamic needs.

The ease and accuracy with which they could monitor trends and extract meaningful insights allowed Falls+Partners to adjust their approaches on the fly, ensuring that their strategies stayed ahead of rapidly changing trends in a way that other methods couldn’t offer.

Exolyt is the best tool I've used for indexing and tracking TikTok videos. It's excellent.

Jason Falls

Principal | Director

Results

Powered by Exolyt Falls+Partners was able to:

  • Enhance Tracking of Mentions: Exolyt enabled Falls+Partners to stay on top of product and service mentions across TikTok, ensuring their brand remained visible and relevant in the dynamic social space.
  • Expanded Topic and Trend Monitoring: Beyond tracking brand mentions, Falls+Partners monitored specific topics and emerging trends, allowing them to stay ahead of consumer interests and adjust content accordingly.
  • Quantifiable Success: Exolyt provided reliable metrics for tracking TikTok performance, making it easier for Falls+Partners to quantify the success of their social media strategies and adjust them in real time.

By keeping up with trending topics, real-time data, and insights, Falls+Partners ensured their content remained aligned with consumer interests, helping them maintain relevance in a fast-changing digital landscape.

엑솔릿을 사용하는 100개 이상의 기업과 함께하세요

데모를 예약하여 플랫폼의 기능을 살펴보거나 무료 평가판을 통해 몰입감 넘치는 경험을 직접 해보세요.