👉 Why 'TikTok' influencer marketing?

👉 Who are the influencers of today—trends shaping influencer marketing

👉 How to identify relevant influencers for your niche?

👉 Moving beyond vanity metrics to a data-driven approach

👉 Proven examples to help maximise impact

This webinar will be presented by Dr. Olga Logunova, a researcher and strategist who helps brands and agencies unlock the power of data to drive smarter decisions. Specialising in social media analytics, digital media strategy, and influence marketing, Olga turns online conversation into actionable insights that support brand growth and effective communication. She also holds a researcher position at King’s College London (UK).