TikTok is becoming one of the best places for the advertisement of any kind; it’s the upcoming social media platform that has aided many in rising to fame with its spectacular advantages. Many businesses, known and start-up, have utilized TikTok to attract more attention to their products/services. It would be unwise if your business did not take advantage of this opportunity to attract a broader range of audience. With that being said, don’t miss out on Exolyt’s full scoop on how to benefit from TikTok as a small brand.
Reasons to benefit from TikTok as a small business.
TikTok is a platform that started to share short, often funny, videos. Now it is one of the most prominent social media platforms. TikTok’s emergence in mainstream social media is an opportunity for early adopter brands, and many are getting unexpected results from having a presence through the app. Nowadays, brands are becoming more creative with their advertisement game, mostly TikTok. Here is why your business can benefit from TikTok:
1. Reach more people faster
Despite the app being launched in 2016, TikTok has been downloaded more than 2 billion times on the App Store and Google Play.
Currently, TikTok is the most downloaded app in Apple’s iOS App Store, with more than 33 million downloads. This places the platform ahead of other more recent platforms, such as Snapchat, Pinterest, or Twitter. This is no surprise, as video content has been the king recently. If there is one thing TikTok excels in, it’s in video content.
2. TikTok’s audience is International.
TikTok can be found in more than 150 countries. Viral videos from the platform can be seen all around the globe. TikTok can be a powerful platform to connect with international audiences if you are looking for ways to reach new markets.
3. Access to unlimited influencers
TikTok’s most attractive feature is its ability to go viral. Someone with zero followers and zero views can post a TikTok clip that gets a million views in one night. TikTok’s ability to offer anyone with a large following means no shortage of influencers available. Your brand can target a certain group of people in a certain location by finding the right person who meets all the requirements and has a large following.
Be sure also to check out 11 reasons why influencer marketing is the next big thing!
Recent data shows that almost 86% of marketers used influencer marketing in order to increase brand awareness or generate sales. It can be difficult to find the right influencers for your product or service on TikTok. Exolyt’s analytics platform helps brands find TikTok users to partner with. You can access influencers' reach, engagement, demographics, views, and other metrics.
4. Possibility to repurpose content
TikTok videos can be shortened to 60 seconds. These videos are short and customizable. They can also be reused across all your social media channels.
Consider how adding one of your TikTok videos to an email could make things look better for your customers and increase their curiosity about future emails.
If you want to continue building your community on multiple platforms, you can send the TikTok video directly from your Instagram Story. It could be published on your website or used in presentations and onboarding videos. You'll get more brownie points with users the more creative you are.
You should make sure that you are communicating the same message across all channels. TikTok is great for humorous content. However, images and messaging on TikTok can be confusing to people who encounter you on other platforms or visit your company's website.
The engagement rate is a key factor in TikTok's business use. The average TikTok user spends unique delivery algorithms to increase engagement with your videos for less effort.
Many brands remain hesitant about spending money and time advertising on TikTok. They fear it will prove too difficult to manage campaigns and track data from another app. The best thing about TikTok is its ability to succeed with any budget.
It's also relatively simple for less-known brands to reach organic reach without spending much money instead of well-established platforms.
"With engagement becoming more expensive on Facebook, brands should consider emerging social channels for better growth opportunities," says Katy Lucey, Tinuiti's Director of Paid Social. It is important to diversify your media and pivot to areas with greater growth potential, like TikTok and Snapchat.
Your brand appears more authentic due to the low production values of your videos, as It is easier to accept raw content than polished. This is because they look like ads, which users can resist when bombarded with ads.
Your content must be similar to what users use. This will help them feel closer to your brand, and it will also make it easier to build trust between you and consumers.
But, remember that your TikTok accounts are still part of your brand. Try not to do everything trendy, even if your brand isn't aligned with it. You may appear too trendy to look authentic.
TikTok makes it easy for small businesses to thrive.
Small business conversations on TikTok range from branding and time management to social networking tips. All you have to do to join the conversation is to register, and you can reach new customers, increase product sales, or learn how to grow your business with the TikTok community. These hashtags have a remarkable view count, which shows how small business conversations thrive on the platform:
#smallbusiness – 48.4 billion views
#entrepreneur – 17 billion views
#smallbusinesscheck – 12.9 billion views
#sidehustle – 7.9 billion views
#supportsmallbusiness – 4 billion views
#smallbiz – 3.4 billion views
Tips for small businesses on TikTok
Before we give you practical tips for growing your following, it is important to remember that having the right followers is better than having thousands of them. It's not worth the effort to 'buy' followers. This is due to the lack of transparency and the low engagement it will bring. If you can build the right following in the right way, you can build a community on the platform of brand ambassadors.
Regular posting is key to growing your audience. You should post at least three times per week. This will allow you to build your following over time.
Simply put, people expect you to post content when they follow your account. Failure to post frequently can result in you losing followers. Create a content calendar to keep you on track.
Tip 2: Make a schedule to post at the right time.
It is crucial to consider the time your audience will scroll through TikTok. It is important to post content when your audience actually is online. The best times to post on social media are usually during commutes, lunchtime and after-work hours - as well weekends.
The best time to publish depends on who you are and what your audience is looking for. Usually the best times are rarely overlapped from one day of the week to the next.
Tip 3: Use proper hashtags
TikTok is known for its hashtag challenges. You should make sure you use the right hashtags in your marketing strategy. Be sure to use hashtags that relate to your product/brand and not just those that are trending.
Tip 4: Work with influencers
Let's just be open, we want to believe all the things our idols believe. It is no surprise that users are more inclined to believe what their favorite influencers are saying. Find and sponsor relevant influencers. It is important that the characteristics of your influencers are similar to your business' standards. Sponsoring someone controversial who isn't familiar with your services would be an unfortunate decision.
Tip 5: Don’t overthink your content.
The last tip is to not overthink the content that you post. It should be consistent with TikTok guidelines, and not break any laws. However, it shouldn't make it unrelative to users. Humans will interact with anything they find interesting. Keep that in mind and ensure that your content is professional but casually relatable.
At Exolyt, we're here to give you a competitive edge. Our innovative platform provides you with powerful analytics that helps you understand which videos are getting the most views, how you compare to other content creators, and get recommendations on how to improve engagement.
We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
Parmis from Exolyt
This article is written by Parmis, who works at Exolyt as a Content Creator. She has a passion for writing and creating new things, while keeping herself up-to-date with the latest TikTok trends!