TikTok has become a vital part of the lives of millions of creators worldwide, with more than 1 billion users each day. Ask Gen Z'ers about it, and they will tell you that it opens up a whole new world of creativity, authenticity, and adventures.
TikTok users average 52 minutes per day using the platform to either record and share videos or view existing content. It helps them make better purchasing decisions because they are consuming a lot and interacting with other influencers.
TikTok used to be used to share frivolous content, dancing videos, and other such things. However, it's rapidly expanding beyond that. Numerous major brands have begun to use this platform to create micro-content that promotes their products and provides valuable content for their customers.
Posting a TikTok video won't help if people don't know what you're saying and what they're interacting with. This is where social listening on TikTok gets into the game.
We'll show you everything you need about TikTok social listening and how it can be used to increase brand awareness, drive sales, and boost your business's bottom line.
What is social listening?
TikTok's social listening allows you to track conversations, mentions, and trends on the platform in relation to your brand. This will give you insights into how your customers view your brand, or how you could help them make their buying experience easier.
You can also plan better marketing campaigns through the platform based on the content your customers are most interested in. We have to admit that not all trends are popular, regardless of how entertaining they might seem!
Why is TikTok social listening important?
Social listening is a popular choice for many organizations. However, this is changing as more social media platforms become popular. Brands like Nike and Pepsi use TikTok for social listening.
Here are some reasons why brands should utilize social listening on TikTok.
TikTok is a social media platform that's very popular and can provide valuable customer feedback and insights.
This app is rapidly growing among millennials as well as the Gen Z population. It has been downloaded more than 2,000,000 times through the Google Play Store and Apple App Store.
TikTok users are extremely engaged and spend on average 21 hours each month on the platform.
TikTok is introducing many new trends, and they show no signs of slowing.
These numbers are impressive and demonstrate the impact of TikTok on people's everyday lives. Imagine how much information you can obtain by analyzing users' activities and looking at the insights it offers.
What should TikTok listen to?
Now that we're clear about what Tik Tok listening does and why you should use it, let us look at the things you should be listening for on Tik Tok. While we don't suggest that you keep track of all your videos on TikTok, However, there are important metrics that you can look at.
You can be identified online by the brand or social mentions of your brand. These mentions can be positive, negative, or both. However, they are a great opportunity for you and your customers to build your brand's public image.
TikTok brand mentions refer to when a user tags your company in their videos. Perhaps they were satisfied with your product or service, and want to share their opinions.
These mentions will give you insight into the opinions of your customers and their relationship with your brand. Positive word-of-mouth can lead to increased leads and revenue. Negative feedback could lead to poor customer reputation.
TikTok's brand mentions can be tracked to help you address negative reviews and build brand loyalty and trust with your audience.
It can be difficult to keep tabs on what is trending because topics change so quickly. Finding a new trend at the right time is a great way for you to better understand your audience, and create relevant and interesting content. This can help your brand stay ahead of the rest.
TikTok provides fast-moving, current content. This platform has seen many trends emerge and will continue to do so. This can be a great way to gauge your brand's social media reach. If you add a unique hashtag to your trending content, it will make it easy for you to spot users who share your content or use your hashtag most often.
Brands need to know what their customers are looking for so that they can provide the right content. Although it is possible to get consumer insights from different places, you can use hashtags on TikTok in order to identify and observe your target audience. You can then create strategies based on their preferences.
TikTok, a platform that enables influencer marketing, is one of the most powerful. With its global reach, many businesses seek to partner with some of the most influential influencers. Follow these tips to find the TikTok creators with whom you would like to collaborate:
Use hashtags relevant to your industry to search for the most beloved creators that can increase your brand awareness and promote products or services.
You should ensure that you choose an influencer whose audience is aligned with your brand values.
Your target audience should know and trust the influencer.
The thought leader within your industry must be the creator. You cannot work with a gaming celebrity if your clothing brand is a business.
Each brand should be alert for new players in order to stay ahead of their competition. Tracking mentions and hashtags within a specific category on TikTok will help you learn about the activities of your competitors.
You can drill down further to find out the types of conversations they participate in. This will allow you to compare your strengths and weaknesses as well as identify the marketing strategies that work for you.
TikTok's social listening feature allows you to see the sentiment behind each person's content and help them share it. This tells you what the person was thinking and feeling at the time they made the video. This will allow you to get a better understanding of the strengths and areas that need improvement in your brand.
Creating social listening on TikTok strategy
To ensure your efforts stay aligned, you must have a strategy before you begin social listening on TikTok. The steps you take may vary depending on the purpose or goal of your listening. Here are some essentials.
Identify the goals for your TikTok social-listening strategy.
It is important to define your goals in order to get the most out of your social listening strategy. Clear goals will help guide your actions and plan for the future. Some brands place emphasis on engaging with target audiences while others focus on creating engaging content.
These are some of the most common social listening uses that you can use to build your strategy.
Doing thorough market research
Enhance your promotion strategy
How to manage your brand's image
Providing better customer service
Stay ahead of your competition
Find TikTok Influencers in Your Industry.
You can start by speaking to other departments about your challenges. Take a close look at all your business processes and identify the gaps. Then, determine what you can accomplish to fix them.
Choose a social listening tool for your strategy.
Once you know what you are hearing, it is time to select a TikTok listener tool. There are many social listening tools on the market. It can be hard to find the right one for you.
The tool should be able to help you identify and track mentions of trendy topics, spot influential people, provide actionable data and measure sentiments, and seamlessly integrate with your brand strategy. Make sure the tool is able to keep up with current trends on TikTok.
Better results can be achieved using actionable.
You can't just listen to what people are saying about you on social media. Instead, put the insights and the actionable information you gather to work for the desired results.
To help others bring about change, generate TikTok social monitoring reports on a daily or weekly basis. You can also set KPIs and create tasks that are based on these insights to measure the performance.
This will allow you to keep track of which strategies have been implemented and which ones are still pending. This will allow you to monitor the effect it has on your company's growth.
TikTok listening: How to get insights
Let's now look at how TikTok listening can be used to your advantage.
Many businesses find it valuable to identify influencers relevant to their brand's audience and content. These influencers can also be found via social listening on TikTok.
You can search for relevant hashtags to find influencers in the food sector.
TikTok also helps brands with qualitative market research. The majority of trending videos are either funny or humorous. Untapped market research opportunities are a great way to learn more about your customer journey.
This is a great opportunity to meet people who are passionate about sharing their experiences and addressing important issues. Many people share their experiences with mental health, illnesses, losing a loved one, or their job struggles.
You can learn more about your target audience by studying their content. This will help you to understand their pain points, preferences, and needs. Additionally, it will help you plan social media campaigns that are more effective if you know what your customers want.
How Vita Coco used social listeners to become a TikTok winner
Vita Coco, an organic coconut water brand, uses social listening to spread the word about its products on TikTok. Their goal was engagement with more people on TikTok. A technology company was partnered with the brand to identify relevant trends for TikTok.
They wrote content about current topics and weren't afraid to experiment with new content. They were quick to join in on online conversations before they vanished.
Vita Coco launched an advertising campaign that highlighted different recipes using berries and pomegranate seeds as key ingredients. The campaign was so successful that it increased TikTok followers by 100%.
Does social listening on TikTok make sense?
Numerous businesses feel TikTok isn't the right platform to market their products or services. Additionally, brands can't track ROI from TikTok campaign campaigns. Actually, it's a dance and lip-synching app that is only for Gen Z'ers. But this is certainly not the case. TikTok is a social media platform that millions use every day worldwide. You can publish tons of content on this platform and have it consumed. This means that a lot of your audience is either creating or interfacing with the content.
TikTok has so much potential. If you aren't sure if TikTok listening is proper for you, it's a big YESSocialeate a positive brand image among your audience if done correctly. It also allows you to establish meaningful relationships.
At Exolyt, we're here to give you a competitive edge. Our innovative platform provides you with powerful analytics that help you understand which videos are getting the most views, how you compare to other content creators, and get recommendations on how to improve engagement.
We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
Parmis from Exolyt
This article is written by Parmis, who works at Exolyt as a Content Creator. She has a passion for writing and creating new things, while keeping herself up-to-date with the latest TikTok trends!