As the days go by, more users and businesses join TikTok in hopes of growing their platform. TikTok has become one of the best online platforms to increase publicity; however, others are probably thinking about the same things you are. You gain more insight while comparing competitors, which is why you need to read this article. Here is our guide to how you can compare yourself with other competitors on TikTok.
There are a few steps you need to follow to be able to compare your account to your competitors' accounts:
Step 1: Get to know your competitors
Depending on what your TikTok account focuses on and how widespread the concept is, your competitors vary. If your account is focused on information regarding "Cryptocurrency," then you might have a few more competitors than you initially anticipated as the topic is quite hot. You can easily find your competitors by searching through relevant hashtags and accounts.
Step 2: Analyze statistics and the facts
Now that you have familiarized yourself with your competitors, it's time to have a look at their followers and view count and analyze the questions below:
Do they have a broader audience?
Are they getting more views compared to you?
Are you targeting the same audience?
Make sure to check out Exolyt's comparison tool that will do all the work for you!
These questions and other relevant ones help you analyze the competitor and determine whether you and the competitor in question are on the same tier. Not that it's a bad thing to compete with bigger competitors, but remember to fight one battle at a time; work your way up to higher tiers to ensure a low failure rate.
Step 3: Analyze their overall performance compared to yours
Now that you have gotten familiar with the competitors, are knowledgeable of their tier, and how you compare to them, it's time to analyze their overall performance. Follow the guidelines below for this step:
1) Compare their views to yours
How does the publicity rate look? Are they doing something more to gain more views?
2) Check how many likes they usually get on their content
Likes are always a lot less than views, but they are a good indicator of what grabs the audience's attention.
3) Analyze what type of content is popular among their audience
This can be done by noticing the posting pattern on the competitor's account since it's likely that they are posting more of what works for them; perhaps it's a particular series or even product reviews.
4) Take notes of the strategies they use to reach a broader audience
Examples of this are splitting content into three segments and posting them separately. This builds engagement and curiosity of the audience, but remember not to overdo it.
5) Monitor what their customers are gravitating towards
Do a thorough search on what is gaining the audience's attention when it comes to publicity. Is it a specific type of content? A collaboration? A trend? A particular length of a video?
Marketing tips to beat competitors on TikTok
Tip #1: Compell your audience with outstanding content
As they say, in with the new, don't shy away from creating something new and setting trends. Users on TikTok have proven to gravitate towards anything new and adapt to it quite rapidly.
Create the type of content that will immediately grab the attention of anyone scrolling g through your account. Utilize all the different features TikTok offers and get creative!
Tip #2: Maintain a schedule for uploading content regularly
Come up with a regular upload schedule and make sure that your audience is provided with new content on a daily basis. Another tip for maintaining the plan is to pre-film content to upload sth on slower production days.
Tip #3: Follow trends and stay relevant
If there is one thing TikTok loves, it's the trends that come and go. Utilize the latest trends to gain publicity as users are always keeping up with them.
Tip #4: Don't underestimate the effect of influencers
Influencers play a significant role in social media nowadays. People want to, and in most cases will, believe what their role model tells them; that is where you come in with a sponsorship deal that will boost your analytics. Every influencer has their own type of audience; once you figure out which audience you want to target, you can start the search for relevant and suitable influencers.
Tip #5: Provide excellent customer service
Check out our other article on "How to use TikTok as a brand"
There is nothing better than a business that allows its audience to reach out to them with their concerns. Make sure to establish a good customer service system to ensure your audience's concerns are being resolved. Provide guides to how users can reach you and stay true to them, which helps establish a trustworthy relationship between two parties.
At Exolyt, we're here to give you a competitive edge. Our innovative platform provides you with powerful analytics that helps you understand which videos are getting the most views, how you compare to other content creators and get recommendations on how to improve engagement.
We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
Parmis from Exolyt
This article is written by Parmis, who works at Exolyt as a Content Creator. She has a passion for writing and creating new things, while keeping herself up-to-date with the latest TikTok trends!