How to get started with influencer marketing
Guide

How to get started with influencer marketing

PublishedJan 10 2022
Written byParmis
TikTok is one of the best fast-growing platforms for many purposes: fun and entertainment, promoting startup businesses, enhancing sales, and marketing campaigns. If you have ever thought of reaching a broader audience, you might have also thought about marketing campaigns and how they can benefit you. If so, stay tuned for Exolyt’s complete guide to marketing campaigns on TikTok!
Introduction to influencer marketing
Influencer marketing is social media marketing that uses influences to advertise a service or product. The basis of this type of marketing is the trust the influencer builds among their audience and fandom, which is finally a selling point for the brand.
However, nowadays, it’s more challenging to grab the audience’s attention due to campaigns all over TikTok. Brands are resorting to more innovative ideas for influencer marketing campaigns, which is one one the reasons why they gain more attraction.
Not sure how to start with influencer marketing?
At Exolyt, we’re here to make sure you make the most of all the possibilities on TikTok. Our robust analytics platform gives you a complete rundown on anything you need to know about your account. Our experts are here to guide you through the process of getting started with marketing. We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
Make sure to check out Exolyt’s guide to TikTok marketing campaigns!
Who are influencers?
Social media has grown in importance rapidly over the past decade. According to the January 2019, We Are Social report, 3.484 billion people use social media daily - about 45% of the global population. These people naturally look up to social media influencers to help them make decisions.
Social media influencers are people who have a reputation for being experts on a particular topic. They post regularly about the case on their preferred social channels and attract many engaged, enthusiastic people interested in their views. These influencers are also a great way to promote products and create buzz as they are usually utilized to set trends in their relevant industry.
Influencer Marketing in TikTOk
Tips on how to choose the best influencer for your brand
Now that we have covered the importance of the role influencers play, let’s move on to the ways you can select a relevant influencer to work with:
Consider the influencer’s audience
As a brand, you have a target audience that you wish to reach. The first factor to keep in mind is that the influencer you choose must also have a semi-similar audience to go hand-in-hand with who you are trying to reach.
Set goals for your marketing campaign
Other than the audience, there is a particular message you are trying to get across - do you want to increase awareness of your brand? Is it a product advertisement? Is it a promotion? These questions and similar ones need to sort out before you approach any influencer or even start the hunt.
Monitor a few influencers for some time
Nowadays, “stalking” is not an odd concept as most of us do it now and then. Take the same actions towards your potential influencers and monitor their activities; what type of content do they produce? Who is their content targeted at? What sort of vibes do they let off?
Don’t entirely rely on the first opportunity
Although you might find the perfect match at the beginning of the search, it is vital to keep in mind that you should consider these very carefully as the person you choose could possibly jeopardize your brand’s image.
By their follower count
Follower count is often associated with brand popularity and success. A brand with more followers will have greater reach and conversion potential. We strongly recommend that brands deprioritize follower counts when setting up a social media strategy. The follower count is essential for social media strategy, but it is not crucial or deal-breaking.
How to compensate influencers
Influencers can’t be expected to represent your brand free of charge. While you could ask them to prove your brand for free, they won’t., so you need to make it worthwhile for them. Please note that you’ll have to discuss the details individually. Note that Here are some suggestions for how to compensate influencers.
Cold hard cash
Give away your product
Provide a commission
Promote them in order to increase traffic on their site
There are many other ways of compensating an influencer for the campaign that can be mutually agreed on.
What Influencer Marketing Is Not
Influencer marketing doesn’t mean just finding people with an audience, offering them exposure or money so that they will say positive things about you. This is what viral celebrities do. Influencers are people who have spent time creating their brand and nurturing their audience. They will naturally be protective of their reputation as well as the trust they have earned. These people have the patience and focus necessary to succeed on social media, one organic following at a time. People like these are not interested in influencer marketing only for the money.
It’s not all about fast results. This is the same slow-and-steady approach to Social Media and Content Marketing. Your campaign is not about selling your products; it’s about demonstrating your authority and credibility within your industry. It’s about being synonymous with what you offer. For example, when someone says they will Xerox a document rather than photocopying it or hoover the floor instead of vacuuming it.
It’s slow work to build loyal and engaged followers with Social Media Marketing. It’s easy to believe that partnering with an influencer will make it easy to get into the minds and hearts of their followers, but it’s not. To be able to ally yourself with influencers, you must first earn their respect and trust. How do you earn their trust and respect?
In conclusion, you can generalize your approach to finding influencers but can’t apply the same approach to all influencers. It is not enough to look at the popularity and influence of an individual. Influence is not just about popularity. Your goal is to get customers to take a specific action. It would help if you didn’t assume that those with the most followers will be the influencers in a niche.
Influencer marketing is one of the hottest ways of advertisement these days. It can take your brand to a whole other level if appropriately utilized in co injunction with a proper strategic plan.
[object Object] from Exolyt
Parmis from Exolyt
This article is written by Parmis, who works at Exolyt as a Content Creator. She has a passion for writing and creating new things, while keeping herself up-to-date with the latest TikTok trends!
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