Creator's guide to TikTok influencer campaigns

TikTok is one of the best fast-growing platforms for many purposes: fun and entertainment, promoting startup businesses, enhancing sales, and marketing campaigns. If you have ever thought of reaching a broader audience, you might have also thought about marketing campaigns and how they can benefit you. If so, stay tuned for Exolyt's complete guide to marketing campaigns on TikTok!

The purpose of campaigns is to inform a broader range of audiences about a product or service. The dynamic and representation of campaigns speak to the audience more effectively, which is how they gain clout for the business or brand.

Marketing campaigns allow the audience a chance to know you better as a brand, interact with you, build a bond, and enhance analytics. The main three reasons to utilize them are:

1. Interaction with customers - why not create a dialogue with your loyal consumers? This sounds a lot more fun than the usual monologue.

2. Builds engagement - When you open the doors for interaction, you will most likely intrigue others to engage in your campaign and, finally, your content.

3. A chance to build trust - Communication builds trust; marketing campaigns are one of the best communicating methods that help build trust between you and your audience.

At Exolyt, we're here to give you a competitive edge. With Exolyt's marketing campaign feature, you can track videos that are published within a marketing campaign. Our feature is both automated and manual, which allows you to have more control over the results.

What makes our feature better is that we create marketing campaign tracking in collaboration with brands and agencies, ensuring a high success rate.

Reach out if you want to be part of this, and our experts will help you with the process. You can also start your free trial today!

Nowadays, campaigns on TikTok promote anything from cleaning the sea from plastic to cosmetics and beauty products. Campaigns are one of the best tools that grab the attention of the audience more effectively. Stay tuned for three of the most popular campaigns on TikTok:

Campaigns: #GuacaDance & #Boorito Challenge

Campaign Concept: Promote Chipotle as a brand

Chipotle is one of America's most famous fast-food chains that specializes in tex-mex. In 2019, Chipotle introduced the #GuacaDance challenge in honor of International guacamole day (September 16th). According to this challenge, users had to dance to the guacamole song and use the relevant hashtag.

Also, in 2020, Chipotle introduced a new challenge to its loyal customers. This challenge featured David Dobrik, who has always been a huge fan of the brand. The users' task was to come up with the best burrito combination with the chance of winning 10,000 USD. This recipe would also be featured on Chipotle's official menu.

Chipotle is a great example of how the right campaign can boost your brands' analytics, as these campaigns caused Chipotle to gain about 2 billion followers and more than 1.2 million views. They also managed to boost their guacamole sales!

Image by Chipotle Newsroom - David Dobrik

Campaign: Brow Hero Program

Campaign Concept: Promote Benefit's brow products

Benefit is one of the most well-known brands when it comes to cosmetics, especially brow products. Benefit promotes their best-selling brow products by running "Brow Hero Campaigns," which consists of the "Brow Heroes" promoting their favorite Benefit Cosmetics brow products. This campaign resulted in Benefit gaining about 4000 hours of views from the short videos.

Campaign: #plt

Campaign Concept: Promote Pretty Little Thing as a brand

"Pretty Little Thing" is one of the most popular online beauty stores with the latest trends. They started the PLT haul hashtag, which gave their audience a chance of getting featured on the brands' TikTok platform. All this resulted in the brand gaining more than 800M views for the #plt.

1. Make use of hashtags - here is where you need to be smart; you need to use trending hashtags your competitors are using and create a unique hashtag for your campaign.

2. Create a challenge for your audience - the challenge must be in relation to your brand and memorably promote its campaign, just like the examples above.

3. Create a fun, innovative idea - forget about the cliche ideas and create something that hasn't been done before. New ideas have the potential of grabbing more attention rather than overdone concepts.

At Exolyt, we're here to give you a competitive edge. Our innovative platform provides you with powerful analytics that helps you understand which videos are getting the most views, how you compare to other content creators and get recommendations on how to improve engagement.

We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!