11 reasons why influencer marketing is the next big thing
Guide

11 reasons why influencer marketing is the next big thing

PublishedNov 30 2021
Written byParmis
It's hard not to think of TikTok when talking about social media these days. TikTok is dominating the social market, which is accompanied by opportunities for brand enhancement. What is one of the best ways to promote your brand/business? By utilizing influencer marketing campaigns! If you thought of ads, you aren't wrong - stay tuned to find out why influencer marketing is better than the typical advertisement. Here is why your brand should utilize influencer marketing today, and an extra tip at the end:
Introduction to influencer marketing
Influencer marketing is a type of social media marketing that uses influences to advertise a service or product. The basis of this type of marketing is the trust the influencer builds among their audience and fandom, which is finally a selling point for the brand.
However, nowadays, it's more challenging to grab the audience's attention due to campaigns all over TikTok. Brands are resorting to more innovative ideas for influencer marketing campaigns, which is one one the reasons why they gain more attraction.
Not sure how to start with influencer marketing?
At Exolyt, we're here to make sure you make the most of all the possibilities on TikTok. Our robust analytics platform gives you a complete rundown on anything you need to know about your account. Our experts are here to guide you through the process of getting started with marketing. We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
Make sure to check out Exolyt's guide to TikTok marketing campaigns!
TikTok-influencer-marketing
Reasons for utilizing influencer marketing on TikTok
Now that we covered the basics, let's get onto the reasons why your brand should use influencer marketing campaigns:
1. TikTok is taking over the social media market
As we discussed before, TikTok is everywhere! People use this growing platform for personal use, small businesses, marketing, and many other things. So, why shouldn't you? It's basically "the thing" nowadays, and the chances of you gaining more attraction and views there is more likely than on other platforms.
2. It's easier to gain publicity on TikTok
The general mindset about gaining fame is that it takes time and lots of effort. This may be true for most platforms, but TikTok's story is a tad bit different. See - TikTok's algorithm is designed to reach out to more people. It's intended for your videos to end up on as many users' FYP (for you page) as possible. This is the same reason why people go viral a lot easier on TikTok.
3. Influencer marketing is extensive these days
Influencer marketing is extensive, or in other words, influencers or everywhere! It is no surprise that despite the debate about whether or not influencers are on the celebrity rank, they are getting there. We're seeing influencers getting invited to events like the Met Gala, and that means a great deal! Influencers are gaining more publicity as we go, mainly on TikTok. Brands are starting to work with 5-10 influencers at first, expanding to 50 a week, and then finally with hundreds upon hundreds as they gain more recognition.
4. Influencers bring you a new audience
As a brand, you have your consumers and target audience, which is a no-brainer. They say the limit is the sky, so why would you limit yourself to the same audience when you could be targeting more users on TikTok? After all, that is why your brand has a TikTok account - to grow your audience. Working with influencers introduces your brand to a new group of people who are hanging on to every single word of their idle on TikTok. Once you take in this opportunity, act on it!
5. Statistics show that more than 70% of people trust influencers' opinions
Building trust is not easy by any means, but the beauty of today's world is that marketing campaigns can help in that department. Why not take advantage of the opportunity and partner with relevant influencers?
6. Marketing campaigns sound better than ads
When people hear the word ad (advertisement), they're mindset of the content they are about to see changes. Usually, Influencers will sugarcoat what they're saying because the brand is sponsoring them in exchange for advocacy. This is precisely why the word campaign represents the content in a more positive light.
7. More than 40% of consumers block ads
Let's be honest - ads can be annoying at times. Imagine trying to scroll on TikTok and constantly getting ads. Statistics have shown that people will most likely block the ads if they have the possibility. Content represented in a campaign form is neutral and doesn't seem as separated from reality compared to an ad.
8. Campaigns boost engagement
Nowadays, it's almost impossible to find brands that don't have a social media handle on some platform. Since TikTok is "the place" these days, it makes sense to jump on it and boost your engagement and gain more audience. Depending on your services/products, your audience will vary. Luckily, according to statistics, both Gen-Z and millennials both seek influencers' opinions when shopping. So, you're good!
9. Campaigns foster creativity
As we mentioned before, campaigns need to be designed creatively to attract more users as more brands become aware of their benefits. In the process of creating these campaigns, you might find that your media team is becoming more creative with videos or posts on TikTok, which is terrific for your business. Campaigns allow you to discover new perspectives of looking at the same subject; you will find that you have become more creative and out there as a brand.
10. Campaigns help with brand advocacy
As a brand, you need loyal customers that can trust you. Users gravitate towards brands that are known and, most importantly, value their audience. How do you make your brand known to the TikTok audience? The answer is through influencer marketing. It would be best if you had influencers that would advocate for your business. Why do you ask? Let's move on to the next point for expansion on this question.
11. Social selling
Let's dive into the last point with an example scenario: Sara, 21-years-old, is looking into buying a new curling iron. She has visited a few stores but is still hesitant, so she turns to social media for reviews to make a final decision. This is precisely what social selling means - consumers turn to influencers they trust to decide on a product. This is where you come in with a campaign and a deal they can't say no to!
An extra tip for those who made it this far:
What's one of the most important factors of running a brand/business? The answer is budgeting. Did you know that statistics show utilizing influencer marketing campaigns saves you money in the long run? It makes sense since you won't have to spend as many resources on content creating for advertisement.
With all that being said, those were all the reasons why you should utilize marketing campaigns on TikTok. Don't forget that when in doubt, Exolyt is here to help!
At Exolyt, we're here to give you a competitive edge. Our innovative platform provides you with powerful analytics that help you understand which videos are getting the most views, how you compare to other content creators and get recommendations on how to improve engagement.
We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
[object Object] from Exolyt
Parmis from Exolyt
This article is written by Parmis, who works at Exolyt as a Content Creator. She has a passion for writing and creating new things, while keeping herself up-to-date with the latest TikTok trends!
How to fix You are following too fast on TikTok?
Published7 May 2022
Written byParmis

How to fix You are following too fast on TikTok?

How to fix You are following too fast on TikTok? Read more

How to sell art on TikTok
Published6 May 2022
Written byParmis

How to sell art on TikTok

How to sell art on TikTok Read more

How to use TikTok for social listening
Published4 May 2022
Written byParmis

How to use TikTok for social listening

How to use TikTok for social listening Read more

TikTok Vs. Instagram: The Ultimate Guide
Published22 Apr 2022
Written byParmis

TikTok Vs. Instagram: The Ultimate Guide

TikTok Vs. Instagram: The Ultimate Guide Read more

TikTok guide for music professionals and artists
Published21 Apr 2022
Written byParmis

TikTok guide for music professionals and artists

TikTok guide for music professionals and artists Read more

Best times to post on TikTok
Published14 Apr 2022
Written byParmis

Best times to post on TikTok

Best times to post on TikTok Read more

TikTok Hashtag generator
Published5 Apr 2022
Written byParmis

TikTok Hashtag generator

The Next Step To Boosting Your TikTok Analytics Read more

What are TikTok stories?
Published29 Mar 2022
Written byParmis

What are TikTok stories?

What are TikTok stories? Read more

TikTok engagement calculator
Published14 Mar 2022
Written byParmis

TikTok engagement calculator

Find out with our tool about your video engagement rate on TikTok! Use our calculator to calculate your video engagement rate! Read more

How to benefit from TikTok as a small brand
Published24 Jan 2022
Written byParmis

How to benefit from TikTok as a small brand

How to benefit from TikTok as a small brand Read more

How to get started with influencer marketing
Published10 Jan 2022
Written byParmis

How to get started with influencer marketing

How to get started with influencer marketing Read more

Why media agencies should use Exolyt for TikTok analytics
Published19 Dec 2021
Written byParmis

Why media agencies should use Exolyt for TikTok analytics

Why media agencies should use Exolyt for TikTok analytics Read more

How To Get On TikTok’s For You Page – 3 Tips For 2021
Published7 Dec 2021
Written byParmis

How To Get On TikTok’s For You Page – 3 Tips For 2021

How To Get On TikTok’s For You Page – 3 Tips For 2021 Read more

Using the Wrong Edit Tools Can Hurt Your TikTok Views
Published18 Nov 2021
Written byParmis

Using the Wrong Edit Tools Can Hurt Your TikTok Views

Using the Wrong Edit Tools Can Hurt Your TikTok Views Read more

Creator's guide to TikTok organic campaigns
Published17 Nov 2021
Written byParmis

Creator's guide to TikTok organic campaigns

TikTok Organic Campaigns - Here is what you need to know as a creator. Read more

What you need to know about TikTok Shopping as a brand
Published10 Nov 2021
Written byParmis

What you need to know about TikTok Shopping as a brand

What you need to know about TikTok Shopping as a brand - All about TikTok shopping Read more

How to compare competitors on TikTok
Published5 Nov 2021
Written byParmis

How to compare competitors on TikTok

How to compare competitors on TikTok - a guide to winning the battle! Read more

How to use TikTok as a brand
Published25 Oct 2021
Written byParmis

How to use TikTok as a brand

This is the ultimate business guide about how to get started with TikTok! Read more

How to do TikTok Photo Editing Hack on iPhone
Published9 Jun 2021
Written byJosh

How to do TikTok Photo Editing Hack on iPhone

Check out what is the iPhone photo editing hack that everyone is talking about in TikTok. Read more

Love Using TikTok? Here’s How To Go Viral in 2021
Published22 Apr 2021
Written byJosh

Love Using TikTok? Here’s How To Go Viral in 2021

You can go viral on TikTok without having a massive production budget. Thousands of creators get their content going viral every day with nothing more than a smartphone.  Read more

TikTok earnings per view calculator
Published13 Apr 2021
Written byAngelica

TikTok earnings per view calculator

Find out with our tool how much you can earn money with video views on TikTok! Use our calculator to calculate the earnings of TikTok influencers! Read more

How to be a Millennial on TikTok?
Published2 Apr 2021
Written byJosh

How to be a Millennial on TikTok?

Being a Millennial has never been easy. When we were the youngest generation, we were the go-to insult for Boomers and Gen-Xers alike.  Read more

YouTube Money Calculator
Published23 Feb 2021
Written byAngelica

YouTube Money Calculator

With our YouTube Money Calculator you can find out how much money YouTube streamers and influencers earn. Works for every YouTube account! Read more

How to make your TikTok account private or public?
Published14 Dec 2020
Written byAngelica

How to make your TikTok account private or public?

Many are searching how to make their TikTok account private, as private account provides added privacy and control to distribution of your videos. Read more

Why are analytics important for growing in TikTok?
Published2 Nov 2020
Written byAngelica

Why are analytics important for growing in TikTok?

When you want to grow your TikTok account, it might come as a surprise how important analytics are. We have gathered together a short list how analytics can help you get more followers! Read more

What is Alt TikTok?
Published15 Oct 2020
Written byAngelica

What is Alt TikTok?

Alt TikTok is different in the sense that people on it get to see and share content that is usually not seen on Straight TikTok. Which side are you on? Read more

How to change background on TikTok?
Published6 Jun 2020
Written byAngelica

How to change background on TikTok?

Changing your background on TikTok videos is one of the latest big trends. Find out how to change background on TikTok! Read more

How to get verified on TikTok?
Published3 May 2020
Written byAngelica

How to get verified on TikTok?

Being Verified or Popular Creator means that you have that little blue checkmark on your profile. Find out how to be verified on TikTok! Read more

How to do voiceover on TikTok?
Published25 Apr 2020
Written byAngelica

How to do voiceover on TikTok?

TikTok has new voiceover feature! Find out how to use it on your videos! Read more

TikTok Money Calculator
Published12 Apr 2020
Written byJosh

TikTok Money Calculator

With our TikTok Money Calculator you can find out how much money TikTok Influencers earn. Check also our tips on how to make more money on TikTok! Read more

How to make money on TikTok?
Published1 Mar 2020
Written byJosh

How to make money on TikTok?

Check out our guide for best tips on how to make money on TikTok and become TikTok Influencer. Read more

What does FYP mean in TikTok?
Published28 Feb 2020
Written byJosh

What does FYP mean in TikTok?

What does the #fyp mean that you see on TikTok? Does it help you to get on For You page? Find out answer to all your questions related to this hashtag! Read more

What is #XYZBCA?
Published24 Feb 2020
Written byJosh

What is #XYZBCA?

#xyzbca is a TikTok hashtag that people use to get their video on the For You page. Read more

How to view TikTok Analytics?
Published12 Feb 2020
Written byJosh

How to view TikTok Analytics?

You can use Exolyt to view analytics on every public TikTok profile and their videos. It works for all public profiles and their videos! And the best part: it's free to use! Read more

How to get Famous on TikTok?
Published9 Feb 2020
Written byJosh

How to get Famous on TikTok?

There are few tricks that you should keep in mind when you want to create Trending Video on TikTok, and we are happy to share them with you! Read more

How to remove TikTok Shadow Ban? What is Shadow Ban?
Published8 Feb 2020
Written byJosh

How to remove TikTok Shadow Ban? What is Shadow Ban?

Tiktok Shadow Ban is a temporary ban on your account, but it doesn't restrict your content uploading. If you are shadow banned, your content won't end up on For You page. Check out our tips on how to remove the shadow ban! Read more