Using the Wrong Edit Tools Can Hurt Your TikTok Views

High-quality content on TikTok has the potential to attract thousands of subscribers and millions of views. Content creators understand this and put hours and hours into creating the perfect videos. Depending on what music, filters, and special effects that you want to add to your video, there are plenty of different editing tools available online. In April of 2021, TikTok released its very own TikTok Video Editor. Creators who choose to use TikTok’s editing program are rewarded by the algorithm that favors those videos.

The goal of every TikTok content creator is to land on the FYP (For You Page). This is the default view that every user sees when they open the app. TikTok uses an algorithm that tailors the content that each user sees based on their interests and preferences, like a customized playlist.

Videos that are edited to include popular hashtags, sounds, and trends increase their chance of landing on the FYP. If enough people view the video, it has the potential to go viral. This is why content creators put so much effort into editing their videos. In many cases, simple changes can significantly impact the video’s overall quality and performance.

The original TikTok editor had basic capabilities. This drove content creators to 3rd party applications. Now, TikTok Video Editor gives creators the ability to blend popular TikTok music, sounds, fonts, and colors with ease. Advanced tools within the program include object erasing, smart text, seamless transitions, and masking. The program features a desktop editing view which allows users to quickly upload their videos, make edits, and post them to the TikTok platform.

Content creators should be mindful of the best practices when it comes to editing their videos. The TikTok algorithm changes from time to time, so it’s essential to stay up to date on the latest news from the company.

The TikTok algorithm pays close attention to what things are trending. Popular sounds and filters are a great way to improve your chances of getting noticed. The algorithm does not recognize some 3rd party filters and sounds, so the TikTok Video Editor has an advantage.

Viewers tend to respond better to higher-quality content. Simple things like using the correct aspect ratio for mobile devices can make the difference between quality and poorly produced content. The TikTok Video Editor has a built-in tool that will automatically resize your video to be the perfect size for TikTok.

The TikTok algorithm looks for videos watched multiple times and from beginning to end. This tells the program that you enjoyed the content encouraging TikTok to show the video to other users. Having seamless transitions improves your chances of having your video watched more than once. The TikTok Video Editor has a feature that lets creators create professional transitions throughout the video.

At Exolyt, we’re here to give you a competitive edge. Our innovative platform provides you with powerful analytics that helps you understand which videos are getting the most views, how you compare to other content creators and get recommendations on how to improve engagement.