● Die Exolyt-Plattform wird 'täglich' von den Marketing-Teams bei IntiMD eingesetzt

● Deutliche Zeitersparnis beim 'Sammeln und Auswerten' von TikTok-Daten

● Vereinfachtes Tracking von Creator-Kampagnen für beliebige Zeiträume

● Verbessertes Influencer-Kampagnenmanagement

IntiMD sought a viable and effective Tiktok creator monitoring tool to view performance analytics and make data-driven decisions on influencers to work with. 

In this creator economy, it is imperative for companies, especially consumer brands, to have a solid influencer marketing strategy in place, especially on TikTok, which is built on catalyzing trends and helps brands boost awareness with shared visibility and trust. That is exactly what IntiMD was aiming for as well.

Hier finden Sie einen umfassenden Überblick über die TikTok-Influencer-Marketing-Landschaft, der den aktuellen Handlungsbedarf verdeutlicht.

The main requirements at hand were:

• To find an efficient tool that saves time in exploring and analyzing TikTok data
• Monitor and track influencers extensively
• To find an automated solution to track paid-creator campaigns in real-time 

Mit Exolyt hat IntiMD die zuvor genannten Herausforderungen gelöst, insbesondere in Bezug auf Zeitersparnis und die schnelle, effiziente Analyse der TikTok-Daten.

Use-case benefits of Exolyt as shared by IntiMD:

• Exolyt's extensive database of TikTok influencers simplified the discovery and monitoring of influencers across various geographies for IntiMD.

• Mit den umfassenden Tracking-Mechanismen von Exolyt lässt sich die Performance aller Creator-Kampagnen – in Echtzeit und historisch – für jeden gewünschten Zeitraum einfach im Monitoring-Feature Influencer Campaign nachverfolgen.
• Exolyts detaillierte Video-Ergebnisse und Analysen lassen sich auch in spezifischen Ordnern organisieren ‘um alle bezahlten Kooperationen zu bündeln und zu sehen, was funktioniert hat – und was nicht.’
• Exolyt acts as a convenient solution for IntiMD to search for videos even from a long time ago, without having to go into the TikTok app.  
• IntiMD also utilizes the platform for influencer management by tracking down creators they are in conversation with to analyze their current social statistics.

Exolyt has helped IntiMD’s marketing team take charge of all their influencer campaigns efficiently and maximize the use of TikTok as a social selling channel.

The platform is used as frequently as 'daily,' not only for monitoring creator performance histories but also for tracking individual videos, saving them, and going back in time to see how they fared. Thus making it a simple, time-saving, and comprehensive all-in-one TikTok solution for the brand.