How to Identify the Right Influencers for Your Niche
Are you a brand or agency currently engaging in influencer marketing on social media or planning to invest in it? This webinar will show you how to move beyond follower counts and uncover the real metrics that matter. Learn from an expert and explore some example cases on how smart analytics can help you identify relevant influencers and build impactful partnerships.
Check out if you are a social media manager, marketer, or branding strategist. This session will equip you with actionable tools to find the right TikTok influencers and confidently refine your marketing strategies.
What's on the agenda:
👉 Why 'TikTok' influencer marketing?
👉 Who are the influencers of today—trends shaping influencer marketing
👉 How to identify relevant influencers for your niche?
👉 Moving beyond vanity metrics to a data-driven approach
👉 Proven examples to help maximise impact
This webinar will be presented by Dr. Olga Logunova, a researcher and strategist who helps brands and agencies unlock the power of data to drive smarter decisions. Specialising in social media analytics, digital media strategy, and influence marketing, Olga turns online conversation into actionable insights that support brand growth and effective communication. She also holds a researcher position at King’s College London (UK).
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