关于 Exolyt
专为提升 TikTok 数据分析与社交媒体洞察而打造
Exolyt 创立于赫尔辛基，是一个 B2B SaaS 平台，帮助全球品牌、代理机构和研究人员洞察 TikTok 表现与趋势。
Exolyt 创立于赫尔辛基，是一个 B2B SaaS 平台，帮助全球品牌、代理机构和研究人员洞察 TikTok 表现与趋势。
Exolyt 是一款 TikTok 数据分析与社交媒体情报平台，帮助企业通过可落地的洞察了解营销绩效、受众和趋势。
我们帮助企业洞察瞬息万变的社交媒体生态，并将难以追踪、分析的信息转化为可执行的行动。
我们将海量且纷繁复杂的社交数据转化为简明、可执行且人人可用的信息，揭示企业正在错失的机会
TikTok became one of the most influential platforms in the world faster than the tools to understand it could keep up. By 2020, short-form video was already reshaping how culture moves — and we wanted to know why.
Exolyt started in Helsinki that year. Four of us were working at an innovation consultancy, curious about TikTok and frustrated that no platform could explain what was actually driving engagement on it. So we built one for ourselves. Then we put it in front of other people to see if they wanted it too.
They did. Brands, to learn what their customers actually care about and how their products move on TikTok. Agencies, to bring their clients real insight instead of guesswork. Researchers and NGOs, to study how narratives spread — including disinformation campaigns most platforms make hard to see. Academics, to do digital ethnography on culture as it forms. And investment funds, reading short-form video as a leading indicator of where consumer behavior is heading next.
The more we learned, the more we wanted to share — and the clearer the mission got: democratize the chaotic, fast-moving data of short-form video, and make it legible to anyone trying to understand the culture being built on it.
Other platforms cover everything and get most of it half-right. We chose depth.
We don't chase every model that ships on Tuesday. We use the AI that earns its place — to explain why something is happening, who's driving it, and what's likely next.
Likes and follows don't tell you much. We measure how ideas actually spread, and we show our work.
Brand teams, agencies, researchers, analysts. Made for the people in the data every day.
已被多个市场的数千名创作者、代理机构和品牌采用
Prestigious International Annual Awards Program Recognizes Exolyt - TikTok Analytics & Social Intelligence Platform, as a Standout Mar-Tech solution in a highly competitive global market
Exolyt challenges big players in a global market by specialising in a new vertical and highly competitive space of the rapidly growing TikTok social media market
Two things shape how Exolyt handles data. First, we treat the people whose content we analyze as people — public posts, public engagement, nothing that wasn't meant to be public. Second, we treat our customers' data with the same care we'd want for our own. That's the way we were taught to think about data in Finland, and it's the way we still work.
Every piece of data Exolyt holds is encrypted, access-controlled, and audited by an independent party.
We respect privacy across the board — only working with content meant to be public, and handling everything else with the care we'd want for ourselves.
A team of builders, analysts, and product thinkers working in the intersection of data and culture.
Exolyt has been EXTREMELY helpful in showing all of the creator collaborations we have worked on. We've hunted for software like this for some time, and no other platform has done what Exolyt could. Now, we can easily track and view all creator content and build new collaborations to reach new audiences.
