●    Exolyt helped to fulfill the research requirements for Medieakademin's annual digital media survey

●    The Power Barometer by Medieakademin, aka Maktbarometern, is the only report of its kind in Sweden

●    The Influencer Finder tool made the discovery of influencers relatively simple and uncomplicated

●    ''There is no better tool than this to measure TikTok precisely''

Medieakademin had essential TikTok data needs on local influencers and related engagement matrix for their annual report 'Power Barometer 2023: Showcasing Accounts with the Most Influence in Social Media.' The Power Barometer report showcases the most influential Swedish personalities in new and popular digital channels by analyzing their 'power of influence' on society.

The organization sought a tool to help collect this TikTok data seamlessly to publish the report in its due time. With its detailed and extensive database of influencers, Exolyt was able to support this need.

The main requirements at hand:

• Collect enormous amounts of data on all Swedish TikTok accounts to analyze and identify the ones with the maximum influence.
• Discover TikTok user locations and native languages to learn about regional niche influencers.
• Find a tool that saves time in seamlessly exploring, analyzing, and exporting TikTok data.

As the TikTok platform remains relatively untapped with little to no information on users from native sources or third-party statistics, it becomes difficult to study human social behavior, limiting market research, brand growth, and influencer marketing, among others.

In situations like this, brands, researchers, and analysts depend on solutions like Exolyt.

With Exolyt, Medieakademin has resolved the challenges mentioned above, especially concerning collecting the most relevant information on TikTok's influencers locally, saving time, and simplifying research.

Here are some of the benefits as shared by Medieakademin:

• Exolyt's extensive database of TikTok influencers and the 'Influencer Finder' tool has helped track and find 'Swedish accounts, which are not always easy to find otherwise on TikTok.'
• The audience demographics feature, which was in the beta phase during Medieakedmin's platform usage, helped capture essential information with good results.

• Medieakademin also utilized the platform for tracking down influencer analytics like views, likes, comments, and shares and checking their social statistics to validate the level of local influence.
• Exolyt proved very helpful for Medieakademin to fetch and export information on TikTok influencers into their tool for further analysis.

Medieakademin's The Power Barometer report has had an enormous impact on Swedish media and is the only analysis of its kind.

Exolyt is immensely proud to have supported this effort by making the process of discovery and monitoring influencers relatively simple and uncomplicated and providing customized export solutions as needed.

Access to this information has made it possible for Medieakademin to include TikTok in "Maktbarometern."