ວິທີການນຳທາງຂໍ້ມູນ TikTok ດ້ວຍການຟັງວິດີໂອ
ວັດທະນະທຳອິນເຕີເນັດໃນປະຈຸບັນບໍ່ໄດ້ຖືກຂັບເຄື່ອນດ້ວຍຂໍ້ຄວາມ — ມັນຖືກສ້າງຂຶ້ນໂດຍວິດີໂອ, ມີມ, ແລະສັນຍານພາບທີ່ລະອຽດອ່ອນ. ສິ່ງເຫຼົ່ານີ້ມີຄວາມໝາຍຫຼາຍກວ່າຄຳບັນຍາຍທີ່ຂຽນໄວ້. ດັ່ງນັ້ນ, ການວິເຄາະເມຕາເດຕາອາດຈະສະແດງໃຫ້ທ່ານເຫັນພຽງແຕ່ເຄິ່ງໜຶ່ງຂອງເລື່ອງ! ເພື່ອທີ່ຈະເຂົ້າໃຈພູມສັງຄົມເຊັ່ນ TikTok ແລະຄວາມແຕກຕ່າງລະອຽດຂອງມັນຢ່າງແທ້ຈິງ, ຄົນເຮົາຕ້ອງເຈາະເລິກເຂົ້າໄປໃນເນື້ອໃນວິດີໂອເອງ ເພື່ອເປີດເຜີຍຄວາມເຂົ້າໃຈວັດທະນະທໍາທີ່ເລິກເຊິ່ງກວ່າ.
This session is curated to bridge this gap between social video listening and cultural intelligence, using Exolyt to identify and decode community-specific trends, including micro-movements and bigger behavioural shifts across popular segments like BookTok, GameTok, and BeautyTok, with our data scientist, Tigran, and cultural and brand strategist, Kim.
What's on the agenda
This session was curated to give you a better understanding of how to analyse video content for more context and nuances, and spot and uncover cultural or niche insights. Explore:
👉 Video content analysis: What, Why, and How
👉 Exolyt Capabilities: Detecting Signals & Video Clusters
👉 Social Video Listening vs. Traditional Social Listening
👉 Capturing Cultural Insights from TikTok Communities:
BookTok, GameTok, BeautyTok
Session details:
- Presented by: Exolyt's Senior Data Scientist, Tigran Khachatryan and partner and social media and cultural strategist, Kim Townend,
- Location: YMS (Youth Marketing Strategy Summit) London
- Language: English (with Subtitles)