McCann Paris is the French agency of McCann WorldGroup, a leader in the advertising sector in the world, established in more than 130 countries. They develop integrated marketing and communication solutions for each client to support them in France and worldwide with best-in-class strategic and creative services that help brands play a meaningful role in people’s lives and build their businesses.
● Accelerated TikTok data research
● AI-powered insights proved ‘intuitive and efficient’
● Simplified trend hunting
● Contributed towards winning new business
McCann was looking for a solution to boost their digital capabilities with TikTok data, that can help to reveal intrinsic truth about audiences, relevant to each brand—serving their goal of helping clients to play a unique role in people's lives.
The requirement was simple:
But functionalities in most tools were limited when it came to TikTok.
Exolyt has helped McCann resolve the requirements mentioned with its comprehensive TikTok data coverage. Plus, features like Industry Insights and Social Listening have helped McCann to capture the most up-trending or down-trending content in a ‘straight-forward way.’
With over a billion users, TikTok offers an unparalleled opportunity to engage a diverse global audience. Harnessing its insights can provide access to invaluable audience perspectives, allowing brands to convey their messages creatively and authentically.
This is exactly what McCann was aiming for - to learn more about the social and cultural nuances to guide their clients in the right direction for success and build meaningful connections.
Exolyt has been our reliable TikTok insight hunter - intuitive and efficient
Social Media Analyst
Exolyt helped McCann to master TikTok's fast-paced content cycles. Promoting faster navigation of the insights the dynamic platform offers and clarity on vast volumes of data for quick decision-making that is data-driven and strategically sound.
The insights gathered and output showcased helped them to receive positive feedback consistently and further win trust from clients on vast digital capacity, even contributing to winning new business.