How to sell art on TikTok
Guide

How to sell art on TikTok

PublishedMay 06 2022
Written byParmis
TikTok can help you sell and promote your art if you are a creator. This guide will help you get on TikTok and build your audience to make money.
How you can promote and sell your art on TikTok
You are wrong to think of TikTok a teenage app that does lip-syncing and dancing. There are plenty of dances to be had, but TikTok has been a long-standing best marketing tool for both individuals and businesses.
TikTok launched in September 2017. It has grown to 150 countries and is now a cultural phenomenon. The platform's marketing power has been recognized by established brands like BMW, Guess, and Louis Vuitton. TikTok's ever-growing user is drawing new business to the platform.
What Makes TikTok Special
TikTok works entirely on the principle of AI serving content directly to viewers. Your traffic is 100% natural. It doesn't cost as much to attract more people than you can on Instagram and Facebook. Every video receives a chance to appear on the internet. Its fate will depend on whether or not it is interesting to its audience and they engage with it.
TikTok's For Your algorithm will show your video to a limited number of users. AI predicts based on past behavior that they will engage with this content.
TikTok shows the video to a larger audience who have similar interests (art) if the video gets positive feedback, such as likes or shares. If the video fails to pass in the test group, however, the algorithm restricts its potential reach.
To test the preferences and tastes of your target audience, you will need to try first. However, once you have built up a base of loyal followers, you can get a sense of what attracts attention and why.
While Instagram, Facebook, Twitter, and Instagram audiences are all aging, the core TikTok users are between 13 and 40. millennials (16-24-year-olds) are the largest part of the platform’s audience.
This younger generation prefers to choose its own influentials, prefers interactive communication and online purchases, and is ready to pay to have a quality experience that includes art.
Artist Content
Now that you've created your TikTok profile, what do you do next? To see the accounts of other artists, subscribe to them. This will give you a better idea of how they operate their accounts. What do you find inspiring? and what content would you like to share?
Now, you can start to create your first video. You must have a unique original concept. This is the best way to attract followers. This is the consistency that is required to allow the algorithm to locate a suitable audience for your videos.
If you want to demonstrate how you create art, for example, process videos might be the best format. alter these can be added to other content such as tutorials or behind-the-scenes videos, and even challenges. This would allow you to create a stronger relationship with your audience and increase your reach.
Videos of the process
You show your creativity, as the name suggests. This is your art in action, something that is often hidden from the eye of the viewer. You can make real-time and time-lapse videos. These videos can be created outside of the app and edited in TikTok.
The finished artwork is revealed
This format is similar in style to process videos but offers more intrigue, suspense and keeps the audience engaged. To reveal the artwork, you first need to take a close-up of it. Because this trick incites curiosity, viewers are more likely to view such videos until the end. This is an important indicator for TikTok's AI.
Behind-the-scenes
People love to see you, the person behind the artworks that they admire. Here are some options. Give a peek into your studio, your tools, and the things that inspire. Show the place you live. You could talk about the difficulties of being an artist and the most recent art exhibition you have seen. Also, you can share whatever information you have.
Duets and challenges
Duets and challenges are an essential part of TikTok. They can help you increase your reach. Duets allow users the ability to add to another person's video (for example, to perform the same actions or sing the same songs) or respond to it. Duets show both the videos side-by-side. These are sponsored or community-created trends. For example, artists can challenge each other to create a painting using a certain technique.
Arty spins
You can find popular trends and make your own videos using them as inspiration.
Tutorials
Your skills are something others will want. Beginning students can learn drawing, painting, sculpting, and embroidery. Your business knowledge can be shared. How to set up an online store, or how to organize an art show.
Know Your Audience
Get to know the people you are writing for. It can be difficult to determine the right tone and format for your new account, especially if you are just getting started. Ask your followers what type of content they'd like to see.
Take a look at your fellow artists
While you're not permitted to copy other artists, you might be able to get some ideas from them.
Use hashtags
They are essential on TikTok. Hashtags make your videos more visible than just your followers. Everybody will see your content if they scroll through the hashtag.
Here are some hashtags you can utilise:
artistsoftiktok
artchallenge
arttiktok
artiktok
arttok
digitalart
artistcheck
arttutorial
Upload often
Although it is ideal to post videos every day, this may prove difficult for some people. Try posting every other day or twice a week to see how you do. You need to establish a schedule so videos are posted regularly on the For You webpage.
Take Off Other Creatives
TikTok is unique as people love to remix other people's ideas. If you spot another creator creating a trend, or doing something you admire, reply to their video with a duo or stitch. These features allow you and your video to be viewed side-by-side, or to respond to your video with theirs. It's good karma to give credit to the original creator whenever possible. You can also gain views from their viewers if you do this.
Register for a Pro TikTok account
This will give access to your profile's metrics, data insights and allow you to analyze your audience's demographics to determine the best times to post.
Choose Your Sounds
You can promote art TikToks by using music and sounds, just like hashtags. There are several ways to choose a sound. Your own sound is a great idea. If it's catchy enough, others might like to use it. If someone uses your sound, they'll give you credit. This can increase the number of people who visit your profile.
You can also search for the most liked sounds to find something that suits your video's vibe. You can get more views and get your art TikToks noticed by using popular sounds. Give this feature a shot.
Authenticity Key
Artists know well that being true and authentic to their work is crucial. It doesn't take much to get people to love your art TikToks. You can continue to add wild creativity to everything you do. If you prefer to be more minimalist with your content, that's also possible.
Take a look at the Trends
TikTok trend trends are moving quickly so you will need to be quick. Do not hesitate to take part in a trend if you see it. TikTok has so much content that even if there are no video ideas left, you have thousands of options to recreate them.
Interacts with Other
Comment on videos and respond to comments. This allows you to continue putting your profile front and center for everyone. If you post something funny or interesting to a video, people will "like" it and be more inclined to go to your profile.
At Exolyt, we're here to give you a competitive edge. Our innovative platform provides you with powerful analytics that helps you understand which videos are getting the most views, how you compare to other content creators and get recommendations on how to improve engagement.
We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
[object Object] from Exolyt
Parmis from Exolyt
This article is written by Parmis, who works at Exolyt as a Content Creator. She has a passion for writing and creating new things, while keeping herself up-to-date with the latest TikTok trends!
7 May 2022

How to fix You are following too fast on TikTok?

How to fix You are following too fast on TikTok?

4 May 2022

How to use TikTok for social listening

How to use TikTok for social listening

14 Apr 2022

Best times to post on TikTok

Best times to post on TikTok

5 Apr 2022

TikTok Hashtag generator

The Next Step To Boosting Your TikTok Analytics

29 Mar 2022

What are TikTok stories?

Read more on what TikTok stories are

14 Mar 2022

TikTok engagement calculator

Find out with our tool about your video engagement rate on TikTok! Use our calculator to calculate your video engagement rate!

24 Jan 2022

How to benefit from TikTok as a small brand

How to benefit from TikTok as a small brand

10 Jan 2022

How to get started with influencer marketing

How to get started with influencer marketing

19 Dec 2021

Why media agencies should use Exolyt for TikTok analytics

Why media agencies should use Exolyt for TikTok analytics

30 Nov 2021

11 reasons why influencer marketing is the next big thing

11 reasons why influencer marketing is the next big thing

18 Nov 2021

Using the Wrong Edit Tools Can Hurt Your TikTok Views

Using the Wrong Edit Tools Can Hurt Your TikTok Views

5 Nov 2021

How to compare competitors on TikTok

How to compare competitors on TikTok - a guide to winning the battle!

25 Oct 2021

How to use TikTok as a brand

This is the ultimate business guide about how to get started with TikTok!

9 Jun 2021

How to do TikTok Photo Editing Hack on iPhone

Check out what is the iPhone photo editing hack that everyone is talking about in TikTok.

13 Apr 2021

TikTok earnings per view calculator

Find out with our tool how much you can earn money with video views on TikTok! Use our calculator to calculate the earnings of TikTok influencers!

23 Feb 2021

YouTube Money Calculator

With our YouTube Money Calculator you can find out how much money YouTube streamers and influencers earn. Works for every YouTube account!

14 Dec 2020

How to make your TikTok account private or public?

Many are searching how to make their TikTok account private, as private account provides added privacy and control to distribution of your videos.

15 Oct 2020

What is Alt TikTok?

Alt TikTok is different in the sense that people on it get to see and share content that is usually not seen on Straight TikTok. Which side are you on?

6 Jun 2020

How to change background on TikTok?

Changing your background on TikTok videos is one of the latest big trends. Find out how to change background on TikTok!

3 May 2020

How to get verified on TikTok?

Being Verified or Popular Creator means that you have that little blue checkmark on your profile. Find out how to be verified on TikTok!

25 Apr 2020

How to do voiceover on TikTok?

TikTok has new voiceover feature! Find out how to use it on your videos!

12 Apr 2020

TikTok Money Calculator

With our TikTok Money Calculator you can find out how much money TikTok Influencers earn. Check also our tips on how to make more money on TikTok!

1 Mar 2020

How to make money on TikTok?

Check out our guide for best tips on how to make money on TikTok and become TikTok Influencer.

28 Feb 2020

What does FYP mean in TikTok?

What does the #fyp mean that you see on TikTok? Does it help you to get on For You page? Find out answer to all your questions related to this hashtag!

24 Feb 2020

What is #XYZBCA?

#xyzbca is a TikTok hashtag that people use to get their video on the For You page.

12 Feb 2020

How to view TikTok Analytics?

You can use Exolyt to view analytics on every public TikTok profile and their videos. It works for all public profiles and their videos! And the best part: it's free to use!

9 Feb 2020

How to get Famous on TikTok?

There are few tricks that you should keep in mind when you want to create Trending Video on TikTok, and we are happy to share them with you!

8 Feb 2020

How to remove TikTok Shadow Ban? What is Shadow Ban?

Tiktok Shadow Ban is a temporary ban on your account, but it doesn't restrict your content uploading. If you are shadow banned, your content won't end up on For You page. Check out our tips on how to remove the shadow ban!