TikTok can help you sell and promote your art if you are a creator. This guide will help you get on TikTok and build your audience to make money.
How you can promote and sell your art on TikTok
You are wrong to think of TikTok a teenage app that does lip-syncing and dancing. There are plenty of dances to be had, but TikTok has been a long-standing best marketing tool for both individuals and businesses.
TikTok launched in September 2017. It has grown to 150 countries and is now a cultural phenomenon. The platform's marketing power has been recognized by established brands like BMW, Guess, and Louis Vuitton. TikTok's ever-growing user is drawing new business to the platform.
What Makes TikTok Special
TikTok works entirely on the principle of AI serving content directly to viewers. Your traffic is 100% natural. It doesn't cost as much to attract more people than you can on Instagram and Facebook. Every video receives a chance to appear on the internet. Its fate will depend on whether or not it is interesting to its audience and they engage with it.
TikTok's For Your algorithm will show your video to a limited number of users. AI predicts based on past behavior that they will engage with this content.
TikTok shows the video to a larger audience who have similar interests (art) if the video gets positive feedback, such as likes or shares. If the video fails to pass in the test group, however, the algorithm restricts its potential reach.
To test the preferences and tastes of your target audience, you will need to try first. However, once you have built up a base of loyal followers, you can get a sense of what attracts attention and why.
While Instagram, Facebook, Twitter, and Instagram audiences are all aging, the core TikTok users are between 13 and 40. millennials (16-24-year-olds) are the largest part of the platform’s audience.
This younger generation prefers to choose its own influentials, prefers interactive communication and online purchases, and is ready to pay to have a quality experience that includes art.
Now that you've created your TikTok profile, what do you do next? To see the accounts of other artists, subscribe to them. This will give you a better idea of how they operate their accounts. What do you find inspiring? and what content would you like to share?
Now, you can start to create your first video. You must have a unique original concept. This is the best way to attract followers. This is the consistency that is required to allow the algorithm to locate a suitable audience for your videos.
If you want to demonstrate how you create art, for example, process videos might be the best format. alter these can be added to other content such as tutorials or behind-the-scenes videos, and even challenges. This would allow you to create a stronger relationship with your audience and increase your reach.
You show your creativity, as the name suggests. This is your art in action, something that is often hidden from the eye of the viewer. You can make real-time and time-lapse videos. These videos can be created outside of the app and edited in TikTok.
The finished artwork is revealed
This format is similar in style to process videos but offers more intrigue, suspense and keeps the audience engaged. To reveal the artwork, you first need to take a close-up of it. Because this trick incites curiosity, viewers are more likely to view such videos until the end. This is an important indicator for TikTok's AI.
People love to see you, the person behind the artworks that they admire. Here are some options. Give a peek into your studio, your tools, and the things that inspire. Show the place you live. You could talk about the difficulties of being an artist and the most recent art exhibition you have seen. Also, you can share whatever information you have.
Duets and challenges are an essential part of TikTok. They can help you increase your reach. Duets allow users the ability to add to another person's video (for example, to perform the same actions or sing the same songs) or respond to it. Duets show both the videos side-by-side. These are sponsored or community-created trends. For example, artists can challenge each other to create a painting using a certain technique.
You can find popular trends and make your own videos using them as inspiration.
Your skills are something others will want. Beginning students can learn drawing, painting, sculpting, and embroidery. Your business knowledge can be shared. How to set up an online store, or how to organize an art show.
Get to know the people you are writing for. It can be difficult to determine the right tone and format for your new account, especially if you are just getting started. Ask your followers what type of content they'd like to see.
Take a look at your fellow artists
While you're not permitted to copy other artists, you might be able to get some ideas from them.
They are essential on TikTok. Hashtags make your videos more visible than just your followers. Everybody will see your content if they scroll through the hashtag.
Here are some hashtags you can utilise:
Although it is ideal to post videos every day, this may prove difficult for some people. Try posting every other day or twice a week to see how you do. You need to establish a schedule so videos are posted regularly on the For You webpage.
TikTok is unique as people love to remix other people's ideas. If you spot another creator creating a trend, or doing something you admire, reply to their video with a duo or stitch. These features allow you and your video to be viewed side-by-side, or to respond to your video with theirs. It's good karma to give credit to the original creator whenever possible. You can also gain views from their viewers if you do this.
Register for a Pro TikTok account
This will give access to your profile's metrics, data insights and allow you to analyze your audience's demographics to determine the best times to post.
You can promote art TikToks by using music and sounds, just like hashtags. There are several ways to choose a sound. Your own sound is a great idea. If it's catchy enough, others might like to use it. If someone uses your sound, they'll give you credit. This can increase the number of people who visit your profile.
You can also search for the most liked sounds to find something that suits your video's vibe. You can get more views and get your art TikToks noticed by using popular sounds. Give this feature a shot.
Artists know well that being true and authentic to their work is crucial. It doesn't take much to get people to love your art TikToks. You can continue to add wild creativity to everything you do. If you prefer to be more minimalist with your content, that's also possible.
Take a look at the Trends
TikTok trend trends are moving quickly so you will need to be quick. Do not hesitate to take part in a trend if you see it. TikTok has so much content that even if there are no video ideas left, you have thousands of options to recreate them.
Comment on videos and respond to comments. This allows you to continue putting your profile front and center for everyone. If you post something funny or interesting to a video, people will "like" it and be more inclined to go to your profile.
At Exolyt, we're here to give you a competitive edge. Our innovative platform provides you with powerful analytics that helps you understand which videos are getting the most views, how you compare to other content creators and get recommendations on how to improve engagement.
We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
Parmis from Exolyt
This article is written by Parmis, who works at Exolyt as a Content Creator. She has a passion for writing and creating new things, while keeping herself up-to-date with the latest TikTok trends!