Exolyt Blog
Check out latest TikTok guides, news and tips from us!
Research26 October, 2026
Cozy Halloween: what people talk about, what they buy, and why everyone's making a boo basket
Snacks, socks and candles: Kim Townend unpacks what goes into a boo basket, what cozy Halloween content gets the most engagement on TikTok, and why.
Research10 September, 2026
How Summerween is moving from a niche holiday to a huge opportunity for retailers
Summerween has transformed from a niche fandom celebration into a major retail opportunity, driven by early consumer demand for Halloween products.
Research1 September, 2026
Selling Sunscreen Like Skincare — How K-Beauty Took Over the U.S. Market
Korean sunscreen sales in the US hit $2B in 2025, up 37%. A look at how K-beauty brands won on TikTok: one claim per brand, creator proof, and no white cast.
Research16 July, 2026
Nostalgia Has Become a Permanent State of Culture
29 April, 2026
The Rise of Folklore: Why witches, solstices and stone circles are taking over TikTok
Research8 February, 2026
Three emerging communities on TikTok that are hitting the mainstream in 2026
Insights & Tips10 December, 2025
How TikTok is driving this year's biggest holiday purchases
Insights & Tips19 October, 2025
How to separate a trend from something that's just trending?
Guide16 October, 2025
Tracking Disinformation on TikTok: A Data-Driven Approach
Insights & Tips14 October, 2025
5 ways social listening can boost your TikTok marketing strategy
Insights & Tips29 September, 2025
What is UGC, and how can consumer brands benefit from it?
Research23 September, 2025
The Rise of Matcha: How is the matcha trend brewing buzz on socials (vs pumpkin spice this fall)?
Insights & Tips30 July, 2025
Why TikTok Is a Powerful Tool for Digital Ethnography
News & Updates29 April, 2025
5 ways Exolyt is powering TikTok research on public opinions and trending topics
Insights & Tips25 February, 2025
The Complete Guide to TikTok Social Listening in 2025
Research12 February, 2025
Where Beauty Meets Technology: Global Insights on the Fusion of Beauty, Tech, and Trends
Insights & Tips31 January, 2025
Cheatcode for U.S.-based TikTok social listeners: Implications and Alternatives—Ban or No-Ban
Research22 December, 2024
Unraveling TikTok Trends with Exolyt - Ft. Holiday Events 2023
Insights & Tips12 December, 2024
How can TikTok social listening improve customer advocacy for B2C brands?
Research5 November, 2024
Icons vs Superstars: A TikTok analysis of #victoriasecret fashion show 2024
News & Updates10 October, 2024
Exolyt gets nominated among the top 10 for EY Entrepreneur of the Year Suomi
Research1 October, 2024
Analyzing UEFA's TikTok communication strategy during Eurocup 2024
News & Updates31 July, 2024
AI Video Search (Alpha) by Exolyt: What, Why and How
News & Updates10 July, 2024
Quick Demo: Dig deeper into TikTok trends beyond conventional analytics
News & Updates12 June, 2024
Hashtag Relations Network by Exolyt: What, Why and How
Insights & Tips10 June, 2024
How to use social listening to identify cultural trends?
News & Updates6 May, 2024
Exolyt Emerges as Top Contender in Social Media Management
Guide15 April, 2024
Complete Guide to TikTok Influencer Marketing in 2024 ft. Exolyt
Research20 March, 2024
What is an ideal TikTok video length?
Insights & Tips14 September, 2023
Building a TikTok Social Listening Strategy: What to Consider
News & Updates11 September, 2023
What is Exo Score by Exolyt?
Insights & Tips8 August, 2023
Why is TikTok social listening important for your brand?
26 July, 2023
The What, Why and How of TikTok Influencer Marketing
Guide11 June, 2023
How to find trending hashtags for TikTok for your business
Research22 May, 2023
Unveiling the Power of TikTok Data: Predicting the Eurovision 2023 Winner
Insights & Tips19 April, 2023
TikTok as an Influencer Marketing Channel in 2024: Stats to Consider
Insights & Tips27 March, 2023
What are the benefits of social monitoring and social listening?
Insights & Tips12 March, 2023
