What you need to know about TikTok Shopping as a brand
Guide

What you need to know about TikTok Shopping as a brand

Published10 Nov 2021
Written byParmis
TikTok is slowly taking over the social media market and has become the platform brands use to gain publicity and recognition. From trends to influencers, catchy music, dances, and now shopping. That's right; you can now do your shopping as you are scrolling through your competitor's TikTok feed! We have gathered all the information you need to know about the TikTok shopping feature, and you don't want to miss it.
Why has TikTok introduced the shopping feature?
Shopping on social media is not a new concept. In fact, for years, we have been shopping on Facebook and later on Instagram. As we know, TikTok has become one of the most popular platforms for promoting a business. So, it was about time for the users to shop brands' products directly from TikTok. This feature is shown as an extra tab on the brand's account page.
As you see in the images below, some brands have already started utilizing this feature; why shouldn't you?
Tiktok Shopping Feature
How can your brand utilize the shopping feature to enhance sales?
According to human psychology, we humans are always looking for easier ways to get our tasks done. From a TikTok user's perspective, leaving the app and going to the browser to check out the product is a hassle. In most cases, they don't put in the effort and move on to continue with what they were doing; when users see a product they like on social media, they will probably save the post or ad for later since they know they have to leave the app they're using to make a purchase. The shopping feature allows users to check out a product or make a purchase without leaving TikTok, as easy as that!
However, to utilize the shopping feature, your company must have a contract with Shopify; in other words, you need to be a Shopify merchant. It is only then when you can tag your products in TikTok videos. Kylie Jenner is one of the first to adopt this feature as she uses it for two of her businesses, Kylie Cosmetics and Kylie Skin.
Use the TikTok shopping feature to display your products and grab the attention of more users. Give your audience the possibility to shop directly from TikTok, and if you don't know how to get started, we can help with that!
At Exolyt, we make sure that you have the best shot at enhancing your brand and account. Our innovative platform offers powerful analytics that helps you comprehend all aspects of your account, as well as recommendations for improving your performance on TikTok.
If you are thinking of utilizing the shopping feature but don't know how to start, contact us to book a demo, and our experts will help you out. You can also start your free trial today!
Is Shopify safe?
As said above, TikTok has partnered with Shopify for the shopping feature. As a brand, you ensure your customer has a good experience when shopping for your products. Shopify is a publicly-traded company that offers e-Commerce Solutions - and is safe to use. All this makes Shopify one of the best options for what TikTok is doing with the shopping feature.
Check out this article for more information on Shopify
TikTok and Shopify's partnership
TikTok announced its partnership with Shopify on the 24th of August 2021. They launched the shopping feature along with a pilot test of it among selected Shopify merchants. The feature was initially released in the US and the UK and was promised to expand in the coming weeks. Brands can notify Shopify of their decision to join the pilot by contacting them via the Shopify TikTok channel.
At Exolyt, we're here to give you a competitive edge. Our innovative platform provides you with powerful analytics that helps you understand which videos are getting the most views, how you compare to other content creators and get recommendations on how to improve engagement.
We work with social media agencies, global brands, and single influencers to provide insights on their TikTok content. Contact us to book a demo, or start your free trial today!
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Parmis from Exolyt
This article is written by Parmis, who works at Exolyt as a Content Creator. She has a passion for writing and creating new things, while keeping herself up-to-date with the latest TikTok trends!
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